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Colby Nichols


Creative Direction
Art Direction
Graphic Design
Illustration
Seattle, WA




I am a creative leader who dreams big, supports others, and brings a bright spark to teams and projects



My approach to work and creative management is heart-forward with a focus on collaboration. I spent the last 12 years co-running the collaboration-focused design and illustration studio, Jolby. During that time I co-founded an award-winning space of inclusivity, put to use my unique approach to leading projects and solving big problems, directed projects across multiple teams for global entertainment and consumer brands with a focus on storytelling, recruited, cultivated, and inspired creative teams, led artists in the creation of artwork, voice over, music, animation, design, writing, editing, and coding, maintained meaningful partnerships, did the hard thing, shared the spotlight, and made people smile.
Currently, I’m an Art Director in Collectibles for Magic: The Gathering at Wizards of the Coast. There I create and direct stunning visual treatments, layouts, and styling for Magic’s most collectible cards, present Art Direction to leadership and downstream partners, be a mentor, direct substrate and foiling decisions for maximum collectibility, review print-ready files and provide detailed print specs, confirm proofs to meet our quality of excellence, stay current with trends and emerging art styles, Art Direct research and development of exciting new print styles, create graphics for marketing campaigns and internal initiatives. Don't split the party—Be a wizard!







 Clients / IPs I’ve worked with








 What my teams say about me


“It’s hard for me to put into words what Colby has done for life, my career and my creativity. For past and present Jolby’s he inspired so many of us with how he thinks, his weird drawings, and his wonderful spirit that helped shape the culture of our studio.”
Josh Kenyon, Owner at Jolby. Business partner of 12 years.

“ I’ve been working on projects with Colby for over 10 years. He is one of the most motivated, caring, and talented people I’ve ever had the pleasure to collaborate with. It’s been a privilege to see his work evolve and mature over the years, and I can’t wait for the next opportunity when we get to work together.”
- Corey Warning, Head of Publishing and Ops at Aggro Crab.

“Colby has a palpable passion for story-telling and otherworldly wonder throughout his creative vision, finding ways to incorporate a deeper meaning in the simplest moments. His ability to improvise and foster collaboration in his client and team relationships is a perfect catalyst for unexpected results and vigor in the creative process.”
- Brett Stenson, Artist. Employee of 7 years.

“Colby defies the title of Boss because he never allows anyone to feel like they or their ideas are inferior. He creates an inclusive space where creativity thrives as well as the people. He is also good at making noises.”
- Sarah Martin, Associate Creative Director at Jolby. Employee of 7 years.






 What I bring to teams and projects


Leadership
Creative Direction
Art Direction
Print Production
Packaging
Branding
Illustration
Graphic Design
Mentorship
Extra-Soft Skills
Artist Recruitment
Team Management
Major Collaborator
Riding the Weird
Generous Complimenter
Yes, and...
Lore Scholar
Dungeon Master
Good Hang
D&D Teacher
Creative Spark
General Wizardry






 Talks, Art Shows


MagicCon Vegas︎︎︎
Students of Design︎︎︎
 Career Breakers︎︎︎
Adobe MAX︎︎︎
Wacom Podcast︎︎︎
Creative Mornings︎︎︎
ICON
Design Camp
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Meteor Famicase
Portland Art Museum
Cartoon Network Anniv.
“Home is Where You Make It”
“Sea Legs”
“Shapes & Smiles”
“The King’s 6th Finger”
“Monsters Under Bridges”
“Triforce Tribute”

 Press, Awards


Dwell
Juxtapoz
The Dieline
It’s Nice That
Rosey Awards
Print Design Annual
HOW Design Annual
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Voted “Best Wizard”
WotC Achievement Award
Crafting Mood Swings︎︎︎
 Magic Wiki︎︎︎






 Work Experience


2024 - Now
Art Director,
Wizard
@ Magic: The Gathering
2023
Illustration,
Design, Direction
@ Freelance
2010 - ‘22
Co-Founder,
Creative Director
@ Jolby
2004 - ‘10
Graphic Designer
to Art Director
@ Various









Special Thanks:
Photo by Sarah Martin
Animated D20 “Geo Bud” by Tymo